Business.
Made plain
Short, sharp videos that turn one complicated business idea into one clear visual. No fluff, no gurus, no get-rich-fast playbooks — just the real mechanics, in about a minute.
New drops every week.
Made by the operator behind Simplx & Sahelli
HALF A BILLION
$500,000,000
Two founders.
One company.
Five rounds. One exit.
— A still from Equity, a full journey.
One concept per video.
Plain language
A few of the things we've already covered. New topics drop every week.
What makes these different
One idea per reel
Each video stays on one concept. No grab-bags, no top-10 listicles, no scroll bait.
Real numbers, named businesses
Every term ships with a worked example. CAC. Margin. Equity rounds. Real dollars from real companies.
Plain language
No jargon for jargon's sake. If a first-time viewer would need to pause and re-read, the line gets rewritten.
About a minute
Tight enough to finish on the elevator. Dense enough that you'll see something new each time.
Made by an operator, not a marketer
I've spent the last several years building Simplx and Sahelli — two products that taught me, the expensive way, that pricing affects channels, channels affect retention, and retention quietly sets the ceiling on everything else.
Most business content online is written for engagement, not for operators. So I started making the version I wish someone had handed me on day one: short, visual, honest, and grounded in real numbers.
— The editor
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