Everything in business.
In one weekend
Stop stitching it together from podcasts, Twitter threads, and three Investopedia tabs. One kit. Seven pieces. A working mental model of business by Sunday night.
One kit. Pay once. 30-day refund.
Built by the operator behind Simplx & Sahelli
A working mental model of business —
Made
Plain.
~150 pages · v1
You don't have a knowledge problem.
You have a connection problem.
- Read Lean Startup, Zero to One, half of Hooked
- Bookmarked 47 Twitter threads
- Listened to 200 hours of My First Million
- Started 3 Notion docs called “Business 101”
- Watched courses you never finished
- Asked ChatGPT the same question 12 different ways
That's what this kit fixes
A working mental model of business.
By Sunday night.
Or your money back
Seven pieces. One weekend.
Yours forever
- ✓The HandbookPDF + EPUB
- ✓The Connection MapA1 + interactive web
- ✓30 Books, Distilled~50-page PDF
- ✓The Glossary25-page PDF + 1-pager
- ✓The Worksheet PackPDF + Notion + Sheets
- ✓The Exercise Booklet40-page PDF
- ✓Quick Start Paths15-page PDF
- +Lifetime updatesforever
- +Operator Notes weekly newsletterforever
- +Web Library accessforever
Real spreads. Real numbers.
Plain language
No mockups. These are pages from the actual kit.
§ 4.2 · PRICING
The first ten customers should not see your real prices.
Sahelli charges clinics $80/mo today. The first ten clinics paid $30/mo — a deliberate discount, traded for testimonials, feedback, and the right to learn in public…
Goal: under 12 months for SaaS, under 6 for consumer.
Where are you starting from?
Three things that make this a habit, not a one-time read.
Honest fit check.
For you, if…
- You're an early-stage founder, indie hacker, or operator
- You learn fast and apply faster
- You want a working model, not academic theory
- You're sick of ten-tab learning
- You'd rather finish a kit than start a course
Not for you, if…
- You want certified credentials or citations
- You prefer 40-hour video courses
- You're looking for a get-rich-fast playbook
Built by an operator, for operators.
I've spent the last several years stitching this together myself, while building Simplx and Sahelli — two products that taught me, the expensive way, that pricing affects channels, channels affect retention, and retention quietly sets the ceiling on everything else.
I read the books. I bought the courses. I ran the spreadsheets. The knowledge was out there — but nobody had connected it. So I made a map.
This kit is what I wish someone had handed me on day one. It is the working version. The honest version. The version that respects your weekend.
— The editor
Beta readers, on the kit.
“I read the Handbook in two evenings. I’ve already changed how I price.”
Beta reader · agency
$30k MRR
“The Connection Map is the single most useful thing on my desk.”
Beta reader · SaaS
Pre-revenue
“Worth ten times the price. The exercises forced clarity I’d been avoiding.”
Beta reader · indie hacker
$8k MRR
Real names, real photos, real businesses — published in full at launch.
One price. Pay once.
Yours forever
One purchase covers your founding team. Don't share with the internet.
If it doesn't work,
you don't pay
30-day, no-questions-asked refund. If the kit doesn't give you a working mental model of business by Monday, email me. I'll refund you in full. Keep the files.
— The editor
Honest answers.
Stop stitching.
Start building
By Monday, you'll know how business actually works.